Collection

ATSUSHI NAKASHIMA
"FALL WINTER 2023"

PRODUCTS

TECH PARTNER

ABOUT

Project Mission “Circularity”

We will pursue this project following these policies.

1. Use terrestrial resources without any manufacture. Return non-reusable resources to the ground as much as possible.

2. Creating Circularity requires an interindustry community, fashion, agriculture, chemical, logistics, waste disposal, IT, and more. The project always keeps the doors open widely for everybody. It is not a self-sufficiency project.

3. Clearly the purpose of this project is to improve the global environment. However, we never produce any products that compose political values for people. As a general rule, the design is an expression of fashion, the product is an embodiment of the design, and Users/customers are supposed to purchase and enjoy creations with their sensibilities.

“Circularity” in our project does not mean "We produce clothes that can circulate”. The idea is, we have responsibility for the resources we use first. Then the resources that we used throughout the project will create a continuous circle in the future. 

EXHIBITION

For 100 years into the future… start the “Circularity Project”-

The apparel brand [ATSUSHI NAKASHIMA] will be reborn as a brand that addresses environmental issues for our future after 100 years.

1. All materials used will be recycled materials.

2. The "ATSUSHI NAKASHIMA" style will be maintained while working on sustainability.

3. The latest look uses an NFC (Near field communication) chip as a digital touch point.

4. Send a message about environmental issues and a recycling-oriented society through the chip.

Collapsible content

2023.03.24:Launch EVENT

  • Project Circularity Launch EVENT
    “ATSUSHI NAKASHIMA 2023-24 A/W”
  • March 24.2023
  • START 13:00 - FINISH 19:00
  • CORE TIME 18:00 - 19:00
  • The Face Daikanyama
    ROOB1-B2F 28-13 Sarugakucho,Shibuya-ku,Tokyo

2023.02.26:Milano Fashion Week FW 2023/2024

  • Sunday 26 Feb:18:00
  • ATSUSHI NAKASHIMA
  • Palazzo Bovara, Corso Venezia, 51

CONTACT

Please feel free to ask me about that

info@project-circularity.com